Founder Melissa harvesting rose petals in the Gatherwise Farm

Hi there,

This is a little love note for those of you who’ve been here a while—and to those who are just joining us. I truly couldn’t do this without you. It’s that simple. YOU make this business thrive. YOU make this farm bountiful. And YOU are at the heart of Gatherwise.

This business was born from a moment in time—a lifetime of skin struggles and the winding path that led me to become an esthetician and herbalist. What began as personal healing has grown into what we now call Gatherwise: a vision of farm-and-forest-grown skincare. Plant-forward. Rooted in skin health. Designed to empower self-love and care. Created to help us feel beautiful at every stage of life—with products that actually work.

There’s been a lot of growth happening here behind the scenes, and I’m seeing the vision more clearly than ever.

A few weeks ago, we had a photoshoot here at the farm (more on that in next week's subscriber email!), and for the first time since starting Gatherwise, I felt everything click into place—the ownership, the honesty, the community, the inspiration, the beauty. It all flowed so naturally. It felt gathered wisely. The name has never felt more true, and I’ve never felt more connected to our purpose.

“Gatherwise is here to help you ground yourself, to take a moment for pause and self-love. Rooted in nature’s slowness and healing power, I hope to inspire women to embrace the beauty that comes with every stage of life—and to find that beauty in natural, mindful skincare.”

We’re more than a brand. I know a lot of companies say that, but here, it’s true. What’s been cultivated at the Gatherwise farm isn’t just skincare. It’s a way of life—rooted in a slow beauty philosophy. We believe in the cumulative power of small, consistent acts—whether it’s tending herbs or encouraging daily rituals that nourish both skin and self.

Every time you reach for Gatherwise, you’re choosing a small act of self-love. One that creates ripples: a better you, a better connection to your community, and a better way forward.

And in times like these—when the political and social landscape can feel especially heavy—we want you to know that Gatherwise stands for care, compassion, and belonging for all people. We believe in creating spaces that feel safe, inclusive, and rooted in respect. May our community continue to lift one another up with softness, strength, and solidarity.

Thank you for being on this journey with me. I am truly, deeply grateful for each and every one of you.

Let’s keep growing—together.

With love,
Melissa